Four ways creators charge
You will see different pricing models. None is automatically best. What matters is that you know what you are buying.
1. Flat fee per video
You pay a set price for one video. It is simple, but the price may not match the views you get. A creator with many subscribers can still get low views on a given video, so ask for recent view counts, not just subscriber numbers.
2. Per-view pricing
You pay a rate per 1,000 views, and the seller commits to a view count. This is easy to compare between sellers. Ask how views are counted and verified.
3. Package or network deals
Several creators or accounts post for a bundled price. This spreads risk because one post flopping matters less. Ask which accounts are included and for a report at the end.
4. Codes, affiliate or revenue-share deals
Creators get a reward in Robux or a share when players use their code. Creators may only agree if they believe in the game, so it tends to work best for games that already hold players.
What views cost with Devex Marketing
We sell the per-view model. The rate is $0.50 per 1,000 views, so $50 buys 100,000 views. Larger budgets add bonus views:
| Budget | Base views | Bonus | Total guaranteed views |
|---|---|---|---|
| $50 | 100,000 | None | 100,000 |
| $250 | 500,000 | +10% | 550,000 |
| $500 | 1,000,000 | +20% | 1,200,000 |
| $1,000 | 2,000,000 | +30% | 2,600,000 |
| $2,500 | 5,000,000 | +40% | 7,000,000 |
There are three packages:
- Shorts Push ($50 to $250, 30 days): Shorts, TikToks and Reels of your game.
- Network Blast ($100 to $2,500, 45 days): every account in our network of 19 creator accounts, plus an end report.
- Full Feature ($100 fee plus $250 to $5,000): adds a full gameplay video on Kash's main YouTube channel (@kashplaysYT).
Payment is held at checkout and only captured if our team accepts your game within 24 hours. We guarantee views, not players. We label paid posts as paid partnerships. You need to be 18 or have a parent pay.
That is our model. Whoever you buy from, use the questions below to compare.
Red flags when buying creator promotion
- "Guaranteed players" or "guaranteed concurrent users." No seller controls whether viewers stay in your game. Views, yes. Players, no.
- Pay in full, no protection. Prefer payment methods and sellers that hold payment until work starts or is accepted.
- No post-level reporting. You should be able to see where it was posted and how many views it got.
- Sudden cheap views. If the rate is far below everyone else, ask how views are generated. Bought or bot views do not create players and can hurt a channel.
- A big subscriber count and tiny recent views. Look at the last 10 videos, not the channel total.
- Asking for your account login, group ownership or Robux up front. A creator never needs your password. Never share it.
- No disclosure. A paid post that hides the payment is a legal risk for both sides (see below).
- Pressure. "This price ends tonight" is a sales tactic, not a reason.
Questions to ask before you pay
- What exactly am I buying: views, posts, a video, or a package?
- Which accounts and platforms will post, and what are their recent views?
- How are views counted, and how will you prove them?
- What is the timeline, and what happens if the view count is not reached?
- When does my payment actually get taken?
- Will the posts be labeled as paid?
- Do I get an end report?
- What do you need from me (game link, key features, codes)?
A good seller answers these without dodging.
Paid posts must be labeled
The US Federal Trade Commission has said that connections between advertisers and promoters must be disclosed clearly. In a 2016 case about paid gameplay videos, the FTC objected to disclosures that appeared only in a description box or below the fold, and said pre-approving a video does not remove the need for a clear disclosure. Read the FTC statement for details. This is general information, not legal advice.
In practice: ask creators to say it is a paid promotion in the video or on screen, and use the platform's paid partnership label where it exists.
Track what you buy
- Add a unique code or join link per creator or per campaign.
- Write down your concurrent players and day-one retention for the week before the campaign.
- Check both again during the campaign and for a couple of weeks afterward.
If views arrive but players do not stay, the issue is usually the game, not the creator. Use the Roblox Game Launch Checklist to find the leak. If you are still deciding between formats, read Roblox Ads vs Paying YouTubers. For the clip side, see Roblox Shorts and Clips Marketing.
Frequently asked questions
How much does it cost to pay a YouTuber to play my Roblox game?
It varies by seller and creator size. Flat fees, per-view rates and packages are all common. With Devex Marketing, views cost $0.50 per 1,000, so $50 buys 100,000 views, with bonus views at $250 and above.
Can a YouTuber guarantee players for my game?
No. A creator or agency can commit to views on their posts, but whether viewers become players depends on your game. Treat any promise of guaranteed players as a red flag.
How do I know a creator's views are real?
Ask for recent post-level view counts, look at the last 10 videos instead of subscriber totals, and ask how the seller verifies views. Be careful with prices far below the market.
Do paid Roblox promotions need to be labeled?
Yes, in the US the FTC expects clear disclosure of paid relationships. Ask for a visible label in the video or post itself.
What happens if Devex Marketing does not accept my game?
Your payment is held at checkout and only captured if our team accepts the game within 24 hours.